Would you want to limit yourself and only “budget” $10 for this? Of course not. And in a nutshell that is how an affiliate marketing budget should work. If we worked out a deal where I gave you $5 and you gave me $1 back would you be happy with that deal? Would you make a beeline for the bank and get as many $1 bills as you could and play this game all day long? Of course you would. I have heard about and seen situations like this happen with many other affiliate programs in the past so it raises the question: “Should you have a budget for an affiliate program?” In my past life as an affiliate I had some commissions cut in half in December because the merchants said they were running out of marketing budget. There was a situation that came up recently with an affiliate manger friend of mine who was told they were out of budget for their affiliate program.
0 Comments
Leave a Reply. |